A positive outlook and adaptability is keyIn times such as these, companies need to do more with less and, therefore, it is essential for them to capitalise on all of their assets.I am a firm believer that one of any company’s biggest assets is Intellectual Property (IP) – an asset that is often not very well utilised by companies, particularly small and medium-sized enterprises (SMEs).Intellectual Property encompasses property and assets resulting from original creative thought such as patents, copyright material, designs and trade marks. Today, IP represents a staggering 90% of the total value of the world’s top 2000 companies. [...]

For a service business it is particularly important to identify and manage Intellectual Property (IP). This article explains what IP is and how you can use it to benefit your business. Many people get confused about IP. In simple terms, Intellectual Property represents the property of your mind or intellect. In business terms, this also means your proprietary knowledge.There are different types of IP, and a strategy should be developed to identify and protect relevant IP for your business.The seven types of IP are:1. Patents for new or improved products or processes. 2. Trade Marks for letters, words, phrases, sounds, [...]